Strategic Business Management

October 29–30, 2018 $2,750

This program introduces you to the basic concepts and tools of strategic business management. We cover the overall framework within which managers make decisions. Next, you explore the notion of strategy and how it relates to competitive advantage.

You discover different strategic tools to evaluate environmental threats and opportunities, including the industry competitive forces analysis. You learn how to identify company strengths and weaknesses and how to develop competencies. Finally, you study the strategic positioning of a company in its industry and the necessary factors responsible for strategy execution.

Note: the program was previously titled Fundamentals of Strategy.

Program Benefits

  • Develop the skills to perform external and internal analyses for companies and to evaluate the dynamics of competition
  • Build strategies using appropriate frameworks and tools
  • Understand the basics of strategy implementation and control

Topics Covered

  • Strategic management
  • Competitive advantage
  • External analysis
  • Internal analysis
  • Competitive positioning and business strategy
  • Strategy implementation

Who Should Enroll

Business owners or employers from any industry who are interested in developing the skills needed to analyze and create strategy. There are no prerequisites, but a basic understanding of management and accounting principles is desired.

Special Discount Offer

Pair this program with Strategic Frameworks for Competitive Advantage and receive 15 percent off your registration on this new offering. After successful registration in Strategic Business Management, email for a unique passcode to take advantage of the discount toward Strategic Frameworks.

Program Information

Program Dates

October 29–30, 2018
Instructor Sharon A. Mertz

Class Times

Programs run from 9 am to 5 pm.

Program Fee

2018 Program Fee: $2,750


One Brattle Square
Harvard University
Cambridge, Mass.


Sharon Mertz is an international business professional with more than 30 years of experience in strategic consulting and management. As a former research director at Gartner, Inc., she was published for work directed towards business executives, investors, and product management within a global market. Before joining Gartner, Inc., she was an associate partner at IBM, working with the global research organizations to evaluate emerging business opportunities. She is an accomplished keynote speaker and has addressed audiences at both commercial and academic conferences internationally including the Academy of International Business Conference. She received a doctorate in international business with an emphasis on business strategy from Southern New Hampshire University.