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Designed for managers, business owners and individual contributors with limited experience in strategy, this program explores the basic concepts and tools of strategic business management. The overall framework within which managers make decisions, the notion of strategy, and how it relates to competitive advantage will be covered.
In this two-day program, participants will discover strategic tools to evaluate environmental threats and opportunities, including the industry competitive forces analysis. In addition, participants will learn how to identify company strengths and weaknesses, as well as how to develop competencies. Participants will analyze the strategic positioning of a company in its industry, and learn the necessary factors for efficient strategy execution.
This program was formerly titled Strategic Business Management.
- Develop the skills to perform external and internal analyses for companies and to evaluate the dynamics of competition
- Build strategies using appropriate frameworks and tools
- Understand the basics of strategy implementation and control
- Earn a Certificate of Participation from the Harvard University Division of Continuing Education
- Strategic management
- Competitive advantage
- External analysis
- Internal analysis
- Competitive positioning and business strategy
- Strategy implementation
Who Should Enroll
This program is designed for managers with limited exposure to strategy and will serve as a useful refresher for current managers with some strategy experience. Business owners, employers, and individual contributors from any industry who are interested in developing the skills needed to analyze and create strategy will also find this program useful. There are no prerequisites, but a basic understanding of management and accounting principles is desired.
Instructor Mohsin Habib
Instructor Sharon A. Mertz
Instructor Sharon A. Mertz
2020 Class Times: 8:30am-4:30pm EDT
Mohsin Habib is an associate professor of management at the University of Massachusetts. He received the 2010 JoAnne Fussa Distinguished Teaching Award from Harvard Extension School, where he teaches courses on strategy, international management, and business ethics. His research explores the relationship between foreign direct investments, factors specific to a country, and the strategy of multinational corporations. Habib holds a PhD in strategic management with an emphasis on international strategy from the University of North Carolina, Chapel Hill.
Sharon Mertz is an international business professional with more than 30 years of experience in strategic consulting and management. As a former research director at Gartner, Inc., she was published for work directed towards business executives, investors, and product management within a global market. Before joining Gartner, Inc., she was an associate partner at IBM, working with the global research organizations to evaluate emerging business opportunities. She is an accomplished keynote speaker and has addressed audiences at both commercial and academic conferences internationally including the Academy of International Business Conference. She received a doctorate in international business with an emphasis on business strategy from Southern New Hampshire University.