Persuasion and Social Influence in Uncertain Times (Online)

Influencing others is the key to advancing our agenda and achieving our goals. But what does it take to communicate persuasively during uncertain times?

In this interactive two-hour web conference, you will explore research-based strategies that are essential for building trust and gaining buy-in. Learn how to make a strong first impression, connect with your target audience, and develop an effective pitch. Through individual and group exercises, you will practice new ways to get others to believe in you and support your ideas.

Note: All program content will be delivered live and will not be recorded.

Topics Covered

  • Managing first impressions
  • Building trust in a virtual environment
  • Identifying and responding to the audience's needs
  • Structuring an effective pitch

Who Should Enroll

This web conference is designed for professionals who want to strengthen their persuasion and influence skills. It is appropriate for individual contributors and managers in both sales and non-sales roles.

Program Information

Program Dates

May 25, 2021
Instructor Steven D. Cohen

Class Times

12:00—2:00 pm EDT

Program Fee

2020 Program Fee: $299
2021 Program Fee: $299


Online (Zoom)


Steven D. Cohen is an internationally known expert on leadership communication, executive presence, and persuasive speaking. He is an accomplished scholar and dynamic trainer who has brought research-based insights to companies in a wide range of industries. Cohen is well known for helping leaders communicate with confidence, influence, and authority. He has been quoted in media outlets such as the Financial Times, Slate, HuffPost, Vanity Fair, New York Magazine, and NBC News. Cohen also was featured in the BBC Radio documentary, "Churchill’s Secret Cabinet." He is a long-time instructor at the Harvard Division of Continuing Education and holds a faculty appointment at the Johns Hopkins Carey Business School.

Read More about Steven D. Cohen