Leading the Way Back from Crisis: Charting a Path to New Norms for Your Organization (Online)

Disaster changes the business environment. Almost overnight, leaders find themselves responding to crisis, revising their operations, and recalibrating their strategy. Moreover, just because the crisis ends, that doesn’t mean that the impact has gone away. 

Long-term success will not be measured by whether organizations are able to survive; it will be measured by their ability to link their resilience to their recovery. Strong leaders know how to use their team’s adaptive capabilities to fuel their exit strategy as they emerge from a crisis. They know how to guide individuals, teams, and their broader ecosystems to new levels of stability. They know how to prepare their business to compete in a post-crisis world; enabling them to quickly understand opportunities, develop a plan for temporary advantage and move to grab market share. They know how to communicate the future in a way that their crowd is eager to get to it. 

This two-hour web conference will provide practical ways for leaders to look up and ahead to envision their future recovery, and then chart a path to help get their organization and their ecosystem safely through it.

Note: All program content will be delivered live and will not be recorded.

Topics Covered

  • Getting ahead of the recovery
  • What new norms look like for your team, organization, and ecosystem
  • Moving from panic to power
  • Recovery framework
  • Revisiting your value proposition
  • Protect the promise of your brand
  • Create and maintain talent equity
  • Develop and communicate your exit strategy
  • Make your recovery story compelling

Who Should Enroll

Business leaders, technology leaders, marketers, analysts, and other stakeholders who work together in a fast-changing marketplace to manage recovery from a crisis. Leaders responsible for recovery will find it useful because it helps them understand how to navigate changing societal norms and provides a framework for long-term success once the crisis has ended.

Program Information

Program Dates

May 19, 2021
Instructor Pamela Rucker

Class Times

12:00—2:00 pm ET

Program Fee

2021 Program Fee: $299


Online (Zoom)


Pamela Rucker brings more than 25 years of experience helping executives to understand their business drivers, and to develop solutions that increase their bottom line. She has worked in diverse industries, and her expertise and leadership philosophy have been instrumental in providing solutions that add significant value to corporate profitability.

Read More about Pamela Rucker