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Persuasion is essential to success in our professional lives. With every business challenge comes an opportunity to influence an outcome. An ethical application of persuasive skills lets you achieve unmatched results. Whether you need to convince clients to sign a contract, garner support for a proposal, or win new business in competitive bids, persuasive skills are the driving force that will help you accomplish your goals.
In this fast-paced and highly-integrated online program, we go “inside” the persuasive mindset in an attempt to understand how and why it works. We focus on the successful techniques that salespeople use to design compelling messages and explore why some messages are more influential than others. Through interactive exercises, you will improve your ability to influence and motivate others to buy products, services, and ideas.
Note: Influence and Persuasion in Leadership (Online) is a condensed version of the regular two-day on-campus program. This program will not cover writing persuasive emails.
- Appeal to an audience by analyzing and responding to their needs
- Engage your listeners and captivate them with your message
- Learn effective persuasive techniques to motivate and influence others
- Design a compelling pitch that influences buy-in
- Earn a digital Certificate of Participation from the Harvard University Division of Continuing Education
- Managing first impressions
- Assessing the needs of your audience
- Influencing without authority
- Developing a strong virtual presence
- Preparing for a sales opportunity
- Using the Motivated Sequence
- Closing the deal
Who Should Enroll
This online program is designed for managers who want to strengthen their leadership and communication skills to meet strategic goals. This course is a variation of our previously-offered programs, Communicating with Influence: The Art of Persuasion & Advanced Public Speaking: Persuasive Communication.
Instructor Steven D. Cohen
9:00 am—12:30 pm EDT
Steven D. Cohen is an internationally known expert on leadership communication, executive presence, and persuasive speaking. He is an accomplished scholar and dynamic trainer who has brought research-based insights to companies in a wide range of industries. Cohen is well known for helping leaders communicate with confidence, influence, and authority. He has been quoted in media outlets such as the Financial Times, Slate, HuffPost, Vanity Fair, New York Magazine, and NBC News. Cohen also was featured in the BBC Radio documentary, "Churchill’s Secret Cabinet." He is a long-time instructor at the Harvard Division of Continuing Education and holds a faculty appointment at the Johns Hopkins Carey Business School.