Entrepreneurial Skills: Evaluating New Business Ideas

April 10–11, 2019 $2,850
In our fast-moving innovation economy, leaders need to find new ways to tackle business problems, think beyond the status quo, and create value for the organization.
In this immersive, two-day business entrepreneur program, you will tap your entrepreneurial power to evaluate the potency of new business ideas, ranging from a process change that will create efficiencies, to a new product, to a transformative business model. Through dynamic discussion and engaging exercises, you’ll learn entrepreneurial methods and processes to help you assess ideas, as well as gain a deeper understanding of value creation.
Upon completion, you’ll be able to exercise entrepreneurial thinking, and will be equipped with frameworks and skills to apply to your organization’s challenges.

Program Benefits

  • Gain entrepreneurial methods and processes to guide you through the evaluation and assessment of your ideas 
  • Learn to design value propositions and business models that support your organization’s desired growth 
  • Practice testing hypotheses about your business ideas to reduce the risk of failure 
  • Learn how to provide evidence that your new business ideas are viable and to gain buy-in from senior management 
  • Discover tools and principles to help actively manage the process of identifying and creating valuable business opportunities that build your company or organization’s competitive advantage
  • Earn a Certificate of Participation from the Harvard University Division of Continuing Education

Topics Covered

  • Understanding the role of entrepreneurship and intrapreneurship in various business contexts
  • Examining your entrepreneurial mindset and skills
  • Implementing tools to assess and refine your business ideas
  • Learning how to create customer profiles, map value, and verify a problem-solution fit
  • Create your value propositions and present this value to stakeholders in order to secure resources and win support
  • Applying effective communication skills to pitch your business idea confidently

Who Should Enroll

This program is appropriate for business managers in a range of industries who are looking to better understand how to create value for their company, organization, or unit. Examples of value creation include:

  • Developing a new business line, product, or service within an established organization 
  • Expanding into new markets with established products or services
  • Finding opportunities to increase the capacity of the company
  • Identifying a new process or workflow that would increase productivity within a current firm  
  • Developing new and effective business models
  • Determining innovative methods to strengthen the company’s competitive advantage

Program Information

Program Dates

April 10–11, 2019
Instructor

Class Times

Programs run from 9 am to 5 pm.

Program Fee

2019 Program Fee: $2,850

Location

One Brattle Square
Harvard University
Cambridge, Mass.

Instructor