Design Thinking Workshop

July 30–31, 2018 $2,750
October 10–11, 2018 $2,750

Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called “design thinking” to revolutionize entire industries and establish an enviable competitive advantage for their companies. Focused on listening, user empathy, whole-brain thinking, collaboration, and experimentation, design thinking can be applied in any field—from architecture and design to healthcare and product development to urban planning and beyond.

This intensive two-day program delves into the fundamentals of this creative approach by immersing you in dynamic discussions, relevant readings, and team exercises. As you put your knowledge to work in several design challenges, you’ll learn how to harness the power of design thinking to create a path to innovation, unveil new possibilities, and make a greater contribution to your organization’s future success.

Program Benefits

  • Learn the fundamentals of design thinking to improve organizational performance 
  • Solve complex challenges through the process of structured design thinking
  • Drive better results by combining design thinking with analytical decision making 
  • Establish a framework for building an environment that fosters creativity
  • Develop new ways to collaborate across all functions of the organization

Topics Covered

  • Implementing design thinking processes and tools to drive innovation
  • Understanding the role of people in successful design thinking
  • Transitioning through the phases of inspiration, ideation, and implementation
  • Using tools like visualization, mapping, and storytelling to create solutions
  • Applying the design thinking methodology to your specific challenges
  • Testing, refining, and improving new ideas, business models, and processes

Who Should Enroll

This program is ideal for professionals from any industry who are tasked with problem solving and are looking for new approaches to finding solutions.

The workshop nature of this program is particularly useful to teams from the same organization who also want to use the program to tackle an organizational design challenge.

Program Information

Program Dates

July 30–31, 2018
Instructor Dave Power, Jon Campbell
October 10–11, 2018
Instructor Dave Power, Jon Campbell

Class Times

Programs run from 9 am to 5 pm.

Program Fee

2018 Program Fee: $2,750


Division of Continuing Education classrooms, One Brattle Square


Dave Power is the president and CEO of Perkins School for the Blind and the recipient of the 2014 Joanne Fussa Distinguished Teaching Award. For more than 25 years, Power has guided growth companies as an operating executive, board member, and advisor. At Mercer Management Consulting, he cofounded the technology industry practice and advised Apple Computer, Lotus Development, and other technology leaders. Power is the author of The Curve Ahead: Discovering the Path to Unlimited Growth. He holds an MBA from Stanford Business School and an MS in environmental engineering from Tufts University.

Jon Campbell is the vice president of customer experience and innovation capability at Continuum Innovation, where he helps organizations create, launch, and scale new offers. Previously, he served as manager of prospect marketing at Harley-Davidson Motor Co., overseeing lead generation, lead nurturing, and interactive programs focused on acquiring new customers and developing compelling customer journeys. He also worked on brand strategy, marketing, communications, and new product development at the Cramer-Krasselt ad agency. Campbell holds an MA degree in design methods from Chicago’s Institute of Design.