Design Thinking: Creating Better Customer Experiences

Design thinking has emerged as a powerful new problem-solving approach. It’s used in public, private, and nonprofit sectors for solving tomorrow’s user problems, fueling growth, and delivering a unique customer experience. 

Amazon, United Healthcare, and the Perkins School for the Blind are among the market leaders who have sustained growth through human-centered design. But any organization can embed this new approach to innovation into its cultures and processes.

This hands-on workshop gives professionals practical tools for applying a versatile four-step design thinking process within their organizations. Learn how to identify hidden customer needs and improve the customer experience through interviews, journey mapping, and prototyping.

This program was formerly titled Design Thinking Workshop. 

Program Benefits

• Learn the fundamentals of design thinking and how it can create great customer and employee experiences
• Solve complex challenges using proven design-thinking frameworks
• Combine design-thinking processes with analytical tools 
• Improve collaboration across functions, working better across departments
• Understand approaches to building design thinking into your organization and changing the culture
• Earn a Certificate of Participation from the Harvard University Division of Continuing Education

Topics Covered

• Why ongoing innovation is critical to sustained growth
• A four-step design thinking process: learn, design, test, model
• Methods and techniques for user-centered research
• Journey mapping to distill findings and priorities needs
• Prototyping and pivoting using a minimum viable offer to mitigate risk
• Overcoming organizational barriers to adopting design thinking

Who Should Enroll

This program is ideal for professionals seeking to drive innovation through design thinking, leverage user-centered approaches to solve problems, and bring design thinking back into their organizations.