Whether you’re pitching a new idea, persuading others to take action, building a strategy, or making a decision, data is key. But the amount of information available today is staggering, and it’s easy to become overwhelmed by too many statistics, distracted by the wrong set of numbers, and confused by the complexity of data.
This program combines the science of data visualization with the art of graphic design to help you communicate complex information more accurately and effectively. By transforming data sets into visual graphics—such as charts, bar graphs, scatterplots, and, heatmaps—you can make complex ideas more easily accessible and understandable. Through hands-on exercises, you’ll explore the many types of data in use today, learn how people perceive different graphical displays, and create visual presentations that make a stronger impact on your audience.
- Learn how to translate simple and complex data into effective visual displays
- Communicate more precisely by pinpointing the most relevant information
- Apply effective methods for analyzing, presenting, and using statistical data
- Identify the strengths and weaknesses of different data visualization approaches
- Avoid creating misleading representations of data—and being misled by others
- Improving your decision-making skills by boosting your visual thinking
- Understanding how people interpret different types of visual information
- Using a wide array of graphs and charts to understand, analyze, and refine data
- Working with multidimensional data and mapping it to graphical elements
- Leveraging data visualization and design principles to connect with your audience
Who Should Enroll
This program is ideal for professionals or managers in a wide range of disciplines with an interest in the visual presentation of data. No programming experience or specific software experience is necessary. Participants are encouraged to bring a laptop or tablet.