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Designed for managers, business owners and individual contributors with limited experience in strategy, this online program explores the basic concepts and tools of strategic business management. The overall framework within which managers make decisions, the notion of strategy, and how it relates to competitive advantage will be covered.
In this online program, participants will discover strategic tools to evaluate environmental threats and opportunities, including the industry competitive forces analysis. In addition, participants will learn how to identify company strengths and weaknesses, as well as how to develop competencies. Participants will analyze the strategic positioning of a company in its industry, and learn the necessary factors for efficient strategy execution.
Note: All program content will be delivered live and will not be recorded. The online version of Business Strategy for Managers is a condensed version of the on-campus program and will be delivered over two days (3.5 hours online per day).
- Develop the skills to perform external and internal analyses for companies and to evaluate the dynamics of competition
- Build strategies using appropriate frameworks and tools
- Understand the basics of strategy implementation and control
- Earn a Certificate of Participation from the Harvard University Division of Continuing Education
- Strategic management
- Competitive advantage
- External analysis
- Internal analysis
- Competitive positioning and business strategy
- Strategy implementation
Who Should Enroll
This online program is designed for managers with limited exposure to strategy and will serve as a useful refresher for current managers with some strategy experience. Business owners, employers, and individual contributors from any industry who are interested in developing the skills needed to analyze and create strategy will also find this online program useful. There are no prerequisites, but a basic understanding of management and accounting principles is desired.
Instructor Areen Shahbari
1:00—4:30 pm EDT
Areen Shahbari is a social entrepreneur, a business consultant, and a lecturer on entrepreneurship, strategic management, marketing, and effective communication at Harvard University Extension School and Simmons School of Business. She provides consulting services to local and international entrepreneurs and entrepreneurial companies, leads travel courses that focus on women leadership and entrepreneurship, serves on business and entrepreneurship panels, and leads workshops and training on networking, negotiation, entrepreneurship, communicating across cultures, and persuasion. Shahbari has taught in the United States, Chile, Jordan, Palestine, Morocco, Turkey, and Mexico. She is also the Chief Executive Officer of Cactus Int., a company that she founded in 2013 to promote women entrepreneurship in the Middle East and North Africa Region.