Building Good Judgment: Transforming Decision Making in Business

June 14–15, 2017 $2,700
October 18–19, 2017 $2,700

Few things can hurt an organization more than poor judgment or bad decisions. To succeed, leaders need to be able to identify opportunities, accurately assess risk, and separate good information from bad.

In this new program, you’ll explore the inner workings of human bias and judgment and gain insights on how these affect business decisions—and ultimately their outcomes. Through engaging case studies, discussion, and exercises, you’ll learn when and where bias can occur, how you can intervene, and how to reframe your own thinking.

You’ll emerge with the critical knowledge and tools you need to make smarter decisions for your organization––and yourself.

Program Benefits

    • Explore the fast-growing fields of behavioral economics, behavioral insights, and behavioral decision making––and why they matter 
    • Discover the psychological factors that drive economic decisions––and how these  impact your business and bottom line  
    • Understand how to leverage the power of “nudges” and behavioral interventions  
    • Improve your ability to forecast
    • Learn to optimize outcomes through “choice architecture”
    • Develop a practical toolkit that will improve judgment and decision making in your organization

    Topics Covered

      Judgment

      • Human biases that affect judgment
      • Conscious and unconscious choice-drivers 
      • The effect of emotion on judgment
      • Judgmental errors that plague all organizations
      • Ways to “de-bias” judgment

      Decision Making 

      • Exploration of the origins of behavioral decision making
      • Decision making under uncertainty, and what an ideal decision looks like

      Optimizing Judgment and Decision Making in Business  

      • How businesses and governments are using behavioral economics
      • Choice architecture
      • The promises and pitfalls of forecasting 
      • Perception of risk, its impact on choices and how to better communicate it 
      • Experimentation and data to optimize performance 

      Who Should Enroll

      The knowledge and skills in this program are applicable to anyone placed in a decision-making role. This program would especially benefit those working in marketing, market research, product management, brand management, communications, public relations, sales, strategy, advertising, finance and investment, consulting, or general management.

      Program Information

      Program Dates

      June 14–15, 2017
      Instructor: J. Peter Scoblic
      October 18–19, 2017
      Instructor: J. Peter Scoblic

      Class Times

      Programs run from 9 am to 5 pm

      Program Fee

      2017 Program Fee: $2,700

      Location

      Division of Continuing Education classrooms, One Brattle Square

      Instructor

       J. Peter Scoblic is a fellow in the International Security Program at New America, where he writes and speaks about prediction. Previously, he served as executive editor of Foreign Policy and The New Republic. He was also deputy staff director of the Senate Committee on Foreign Relations, where he was a nuclear weapons adviser and chief foreign policy speechwriter for Chairman John Kerry. He has written for publications from The New York Times to the journal Science, and in 2008 Viking Press published his book, U.S. vs. Them, an intellectual history of the modern conservative movement and its impact on American foreign policy. He received his A.B. in political science, with honors, from Brown University, and he is currently pursuing his doctorate in management at Harvard Business School.