Pete is perpetually curious about the world and the reasons behind why people make the choices they do. He is a firm believer in using human-centered design thinking to uncover the needs that people have in their lives, and is adept at identifying the overlaps that exist between these needs and companies’ business objectives.
At Continuum, Pete has done this work across sectors, in fields ranging from pharmaceuticals and healthcare to material technology and consumer devices/appliances. He has experience with B2B and B2C business challenges, and is especially skilled at getting people to open up about subjects that are sensitive and challenging.
Pete received his BA in social anthropology from Colby College and an MBA from Boston University. He lectures and runs workshops on design thinking for numerous universities in the Boston area.