How Social Media Is Changing the Way Industries Approach Branding

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Today, the value of social media marketing is widely accepted. In fact, 90 percent of marketers agree that the practice is important to their business. As a result, we’ve seen social media marketing move to new industry spaces and make an impact in novel ways.

Let’s take a look at the role social media has played in three specific sectors: government, healthcare, and business.

Government

In the US presidential race, social media has played a critical role in the campaigns. Whether used as a promotional engine, an outlet to soften a personal image, or a vehicle to bypass traditional media sources, social media has served as a powerful tool for the candidates.

This infographic featured on Entrepreneur gives an overview of the significance of social media for the two primary candidates.

Healthcare

Because of patient privacy laws, the healthcare industry has been slow to embrace social media. But with 76 percent of millennials referring to online patient reviews when making decisions about physicians and healthcare, practitioners are learning to adopt social media marketing. In this SiliconeAngle article, a reporter explores how social media is transforming the healthcare sector.

Business

As social media forces companies to become more transparent, consumers are holding companies increasingly accountable for adopting ethical practices and acting as cultural benefactors. According to a recent article by Campaign, this has a number of implications for businesses—from the way they approach branding to the kinds of products and services they provide. Read more in the article on Campaign.

The way people communicate, interact, and make decisions, industries are adapting. For businesses, social media has prompted a shift in strategy. To remain competitive, organizations must work to understand who customers are and what they care about. And because social media allows brands to interact with customers on a more personal level, knowing how to approach each unique channel is essential.

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