How to Recognize & Improve Your Default Public Speaking Settings
Cohen is a leading expert on public speaking and effective presentation skills, who holds faculty appointments at Harvard, the Johns Hopkins Carey Business School, and the University of Baltimore.
Every time you deliver a speech, you are, in fact, leading. Whether you are a student, an executive, a politician, or a professor, you must lead your audience toward a particular objective. Your job isn’t simply to communicate ideas to your audience members—it is to show them you are a leader.
As part of this process, you must think about how your audience members perceive you when you are standing in front of the room. You must examine what you do well and how you can improve. But how do you achieve this perspective?
In Leadership on the Line: Staying Alive Through the Dangers of Leading, Ronald A. Heifetz and Martin Linsky talk about the importance of “getting off the dance floor and going to the balcony.” It’s a metaphor that emphasizes the need for leaders to step back in the middle of a situation and ask themselves, “What’s really going on here?” The “balcony” is a place where you can see yourself clearly and observe how your audience members respond to you.
Assessing Your Performance
You can reach the balcony in many different ways. For example, you might pause for a moment after sharing an important idea and mentally observe your audience members’ reactions. Or, you might ask a couple of colleagues to watch you deliver a speech and share their observations with you. You can even videotape yourself and review your speech at a later time. Whatever strategy you choose, you’ll gain insight into how to improve your performance.
Stepping onto the balcony allows you to focus on what is actually happening rather than on what you are saying. From the balcony, you can feel the emotion and capture the energy in the room. Once you more firmly understand what your audience members experience while you are speaking, you will know exactly what actions to take.
That’s the key: taking action. The hard part is changing your behavior the next time you speak. Powerful public speaking, much like leadership, requires that you constantly assess and improve your performance.
When I was in college, I remember hearing all sorts of filler words pop out of my mouth. It wasn’t until I attended my first Toastmasters meeting that I realized I had a problem. When the Ah-Counter announced the total number of filler words I had used, I asked myself, “Did I really say ‘um’ that many times?”
Armed with this knowledge, I knew exactly what to do: pause more frequently to reduce my use of filler words.
Identifying Your Default Speaking Settings
Each of us has default settings—automatic, pre-programmed behaviors that are comfortable and familiar. For example, when someone sneezes, we typically say “Bless you.” Similarly, we each have default public speaking settings, which are ingrained ways of communicating and interacting with our audience members.
Making Positive Changes
It is important to remember that making significant adjustments isn’t an easy process. It may take time and the changes may feel uncomfortable for a while, but the results are typically well worth the effort.
I often push my students to adjust their default settings in real time. At the beginning of every semester, I ask the students to stand in the center of the speaking area and introduce themselves to the class. Some students really struggle with this exercise and default to sharing impersonal, bland introductions.
It’s not that students don’t have anything interesting to say; they just don’t know what to say. I help them get on the balcony by suggesting that they ask their peers for feedback. I encourage them to share their passions with their listeners. When the students begin again, they instantly become more animated.
To succeed as a speaker, you must push yourself to adjust. But you can’t expect to become a powerful public speaker after one try. It will take time to change the habits that are holding you back.
In his book, Outliers: The Story of Success, Malcolm Gladwell discusses the fundamental importance of practice. What “distinguishes one performer from another is how hard he or she works,” writes Gladwell. “That’s it. And what’s more, the people at the very top don’t [just] work harder … than everyone else. They work much, much harder.”
The only way to “reprogram” your speaking patterns is to embrace the art of practice. Make public speaking a hobby by seeking opportunities to speak. Ask to introduce a keynote speaker. Volunteer to speak at a company function. It doesn’t matter where you speak. What matters is that you push yourself to get on the balcony over and over again.
If you commit to examining and adjusting your default public speaking settings, you will dramatically enhance your ability to lead.