Stephen A. Greyser, DBA

Richard P. Chapman Professor of Business Administration (Marketing/Communications), Emeritus, Harvard Business School

Stephen A. Greyser is Richard P. Chapman Professor Emeritus, Harvard Business School, where he specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A graduate of Harvard College and Harvard Business School, he has been active in research and teaching at HBS since 1958. He was also an editor at the Harvard Business Review and later its editorial board. He is responsible for 16 books, numerous journal articles, and more than 300 published HBS case studies; his books include the co-authored The Business of Sports, and Revealing the Corporation. Recent articles are on "Monarchies as Corporate Brands," "Heritage Brands," "Aligning Identity and Strategy," and "Corporate Brand Reputation and Brand Crisis Management."

He created and teaches Harvard's business of sports course, and has served on the selection committee for the Boston Red Sox Hall of Fame. His numerous business of sports cases and articles include "Winners and Losers in the Olympics" and several on sponsorship. He has organized seminars on Fifty Years of Change in Intercollegiate Athletics, the Business of the Olympics, and Sports in China. His comments on the meaning of the Olympics for China were seen by millions in China on CCTV after the 2008 Opening Ceremonies.

He is also past executive director of the Marketing Science Institute, and twice was a public member of the National Advertising Review Board for US advertising self-regulation. He has served on numerous corporate and nonprofit boards. He is a past national vice chairman of PBS and an overseer at the Museum of Fine Arts, Boston, and WGBH. He served as Alumni Association president of Boston Latin School, America's oldest school (1635), and received its Distinguished Graduate Award in 2005. Known as "the Cal Ripken of HBS," he has never missed a class in more than 40 years of teaching.

Education

  • DBA Harvard University

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  • December 19 for January courses
  • January 27 for spring courses