Robert E. Wayland, MA

President, R.E. Wayland and Associates
Bob Wayland has been a business economist and consultant for more than 30 years. After serving in the United States Air Force, Wayland attended Ohio State University and received BSBA and MA degrees in economics. His interest in the economics of business grew out of his first post-graduate job as chief economist at the Public Utilities Commission of Ohio. This job coincided with the oil embargo and natural gas supply disruptions of the early 1970s and gave him an appreciation for how previously robust systems could quickly become dysfunctional when hit by unanticipated shocks. His work in asset and yield management led to writing (with Paul Cole) Customer Connections: New Strategies for Growth, an early application of yield management concepts to customer relationships. Currently affiliated with HawkPartners, LLC, a Cambridge-based marketing firm, Wayland lives with his wife in Concord.


  • MA The Ohio State University