Marcus Collins, MBA

Lecturer of Marketing, Ross School of Business, University of Michigan
Marcus Collins is an award-winning advertiser and a marketing professor at the Ross School of Business, University of Michigan, where he helps bridge the academic-practitioner gap for both degree-seeking students and business executives. He has spent the last decade helping blue-chip brands (like McDonald's, Google, and AB-InBev) navigate the challenges of digital transformation to create contagious marketing ideas that extend across the online and offline worlds. Throughout his career, Collins has been acknowledged for his strategic and creative contributions as an advertiser (an Ad Age "40 Under 40" honoree and Clio award winner), where he launched such notable campaigns as "Cliff Paul" for State Farm Insurance, the Made In America Music Festival for Budweiser, "Hello Brooklyn" for the Brooklyn Nets, and the Eggo + Netflix's Stranger Things conquest. Collins has always been a "square peg in a round hole," growing up as a black kid in Detroit who swam competitively, studied engineering, spent his summers at band camp, and loved the Monkees as much as he loved A Tribe Called Quest. The result of this experience taught him how to observe cultural codes and develop an empathic muscle. Prior to his tenure in advertising, Collins worked in music and tech as a start-up co-founder (Muse Recordings) and then led iTunes and Nike sport music initiatives at Apple (iTunes Partner Marketing) before running digital strategy for Beyoncé. Collins is an alumnus of the University of Michigan (BSE in materials science engineering and an MBA with an emphasis in strategic brand marketing) and a doctoral candidate at Temple University. But most importantly, he is Alex's husband and Georgia and Ivy's father.

Education

  • MBA Univ Michigan Ann Arbor

Contact

marcus.collins@me.com