Kristian Merenda, MBA

Senior Vice President of Business and Social Purpose, Edelman
Kristian Merenda is an expert in purpose-driven marketing strategy, corporate citizenship, and philanthropic/nonprofit sector social impact platform development who has advised a wide range of world-class organizations in their efforts to drive mutually beneficial transformation for business and society. She has been at the helm of several corporate social responsibility (CSR) campaigns launched in the past two decades, generating financial returns exceeding $1 billion for her clients and directing more than $2.5 billion in assets toward significant pro-social interventions. In addition to leading innovative communications marketing efforts, she has worked to establish and grow core performance competencies within organizations in functions including marketing, public affairs, community relations, corporate social responsibility, and sustainability, including at Edelman and Cone. Recently, her work creating Go Red for Women was honored by PR Week Magazine as the best campaign of the last two decades. Other client work has been featured in President Bill J. Clinton's Giving, Philip Kotler's Social Marketing, and M.Cass Wheeler's You've Gotta Have Heart, and has received over 100 industry awards. Merenda co-wrote "Corporate Citizenship in China: CSR Challenges in the 'Harmonious Society,'" with Boston University Professor Emeritus James Post for The Journal of Corporate Citizenship. Her book, Breakthrough Nonprofit Branding, was co-written with Carol Cone. Four of her top cases were published by Harvard Business School and the United Nations. She has played a contributing role in the development and/or management of several international research studies including Edelman's goodpurpose®, brandshare®, Earned Brand®, and Trust Barometer®; Cone and Intangible Business' Nonprofit PowerBrand® 100; Cone and Duke Fuqua School of Business' 2008 Consumer Behavior Study, among others.

Education

  • MBA Boston University

Contact

merenda@fas.harvard.edu