Greg O'Brien, DBA
Chief Operating Officer, Noodle Partners
- DBA New York University
Courses with Greg O'Brien
Fall term 2017
Marketing is becoming digital marketing, with digital ads (as a function of all advertising spending) growing at roughly 15-20 percent annually, and set to take over broadcast television (share of eyeballs and ad dollars) in the next few years. This course teaches students the foundation elements of digital marketing—from media mix and channels to techniques and economics.
Spring term 2018
Gone are the days when marketers could rely on having a captive audience. With the proliferation of digital media, consumers have more choices than ever. Marketers must remain nimble as the opportunities to reach consumers digitally evolve and expand.