Britt Teravainen, BA
Digital Marketing Strategist, Boathouse Group, Inc.
Britt Teravainen is a seasoned digital marketer who currently works at Boathouse Inc., a full-service advertising agency outside of Boston. Day to day, her focus is helping clients by creating strategic, results-focused digital and social media marketing programs that help increase traffic and engagement, drive qualified leads and conversion, and create brand evangelism. Additionally, she teaches, trains, and consults clients on the latest social media best practices.
Prior to Boathouse, Teravainen worked at Harvard Business School (HBS) Executive Education where she executed more than twenty global marketing campaigns that leveraged cross-channel tactics such as targeted email, offline and digital advertising, direct mail, print, and paid search marketing.
During her tenure she also launched the social media program for HBS Executive Education. From 2009-2012, she managed social initiatives from strategy through execution across platforms such as Twitter, LinkedIn, Facebook, and YouTube. These social media programs were credited with aiding customer service, expanding the reach of HBS thought leadership, nurturing prospective leads, increasing revenue, and provoking thoughtful conversation and engagement around the HBS Executive Education program portfolio.
- BA Gettysburg College
Courses with Britt Teravainen
Spring Term 2017
The rapid adoption of mobile, social, and other digital technologies has transformed how marketing is done today, and it's constantly changing. Marketers are facing a proliferation of digital channels, the rise of the connected consumer, and an onslaught of new digital formats and tools.