Britt Teravainen, BA

Group Director, Digital, Boathouse Group, Inc.

Britt Teravainen is a seasoned digital marketer who currently works at Boathouse Inc., a full-service advertising agency outside of Boston. Day to day, her focus is helping clients by creating strategic, results-focused digital and social media marketing programs that help increase traffic and engagement, drive qualified leads and conversion, and create brand evangelism. Additionally, she teaches, trains, and consults clients on the latest social media best practices.

Prior to Boathouse, Teravainen worked at Harvard Business School (HBS) Executive Education where she executed more than twenty global marketing campaigns that leveraged cross-channel tactics such as targeted email, offline and digital advertising, direct mail, print, and paid search marketing.

During her tenure she also launched the social media program for HBS Executive Education. From 2009-2012, she managed social initiatives from strategy through execution across platforms such as Twitter, LinkedIn, Facebook, and YouTube. These social media programs were credited with aiding customer service, expanding the reach of HBS thought leadership, nurturing prospective leads, increasing revenue, and provoking thoughtful conversation and engagement around the HBS Executive Education program portfolio.

Education

  • BA Gettysburg College

Contact

bhtera@me.com

Courses with Britt Teravainen

Spring Term 2018

Digital Media and Advertising Strategy

Gone are the days when marketers could rely on having a captive audience. With the proliferation of digital media, consumers have more choices than ever. Marketers must remain nimble as the opportunities to reach consumers digitally evolve and expand.