MGMT E-5425 Design Thinking
This course explores the dimensions of organizational culture that engender design thinking and innovation. Such cultures recognize and enhance organizational members' abilities to articulate assumptions and blind spots, value diversity, engage in conflict and collaboration, live with ambiguity and uncertainty, seek out and provide genuine feedback, and create, support, and enhance risk taking. The course emphasizes the practice of design thinking to address complex problems. This includes identifying a complex problem through user pain points, creatively articulating the problem, empathically creating personas to focus the problem and generate solutions, experimenting with a variety of solutions, creating and testing solution mock-ups, seeking end-user responses to the mock-ups through an iterative process, and then deciding on the best solution. The course applies design thinking and organizational cultural practices to innovation through engagement of the principles and practices of entrepreneurship and identifying and generating solution-oriented commercial ideas. It also involves the planning, executing, and generating of a business model for these ideas and then pitching the value of the enterprise to others to persuade them of its value.