MGMT E-5472 Strategic Business Insight
This intensive course focuses on developing a strategic understanding of how businesses create value by linking market opportunities to business models, execution, and financial outcomes. This course helps students answer some of the most important questions in running a business, including: How do businesses create value? What are the elements of a business model, and how do they fit together? What financial results should a business leader expect? What are the operational levers behind financial outcomes? How do markets evolve, and how should this affect the timing of investments in new areas? Who should be on your competitive radar? How can leaders align organizational systems and structure with their business model to improve organizational effectiveness? Drawing on both classic and current examples, the course is intensely interactive, with an emphasis on team-based problem solving.