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  2. Graduate Certificates

Marketing Management and Digital Strategy Certificate

Gain the tools and techniques you need to engage audiences and inspire action in today’s complex, multichannel landscape. Through this professional graduate certificate, you build both the strategic and tactical skills to position your organization for success. Learn digital and traditional methods of research, analysis, and integrated marketing communication.

Key learning outcomes

  • Understand marketing fundamentals, including market-oriented strategic planning, market research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, and distribution.
  • Learn principles of digital marketing, from search engine optimization to paid search, CRM management to analytics.
  • Leverage market research design, qualitative and quantitative data, quantitative methods, and data-driven analysis.
  • Apply marketing communication principles and strategies in focused subject areas such as leadership, management, social media, or news media.

This certificate has been renamed and the curriculum revised to reflect current industry trends and best practices. Formerly, the certificate was called Marketing Management.

Career Insights

Getting started

No application is required. You simply register for courses during our fall, spring, or summer registration periods. 

Earning the Certificate

To meet the requirements for the certificate, you must:

  • Complete four certificate courses for graduate credit.
  • Earn at least a B grade in each course.
  • Complete the courses within three years.

Learn more about pursuing a certificate and the process of requesting your certificate.

Certificate Courses

The professional graduate certificate in Marketing Management and Digital Strategy requires four courses or 16 credits. You may choose from the following course groups, using the certificate course search.

  • Foundations course (choose one course from select group)
  • Digital Tools (choose one course from select group)
  • Elective courses (choose two courses from select group)

Find Certificate Courses

Related Degrees

If you’re also considering a master’s degree, select certificate courses can be counted toward a related degree field of study.

Journalism Degree Program

Gain the writing and reporting skills necessary for success as a journalist in the digital age.

Learn more about Journalism Degree Program

Management Degree Program

Gain a solid grounding in management theory and practice through foundational subjects, including economics, accounting, finance, strategy, marketing, organizational behavior, and management.

Learn more about Management Degree Program

Related Certificates

Business Communication Certificate

Advance your communication skills for professional success

Learn more about Business Communication Certificate

Nonprofit Management Certificate

Develop skills in nonprofit management in four courses

Learn more about Nonprofit Management Certificate

Strategic Management Certificate

Build an understanding of key business & management principles

Learn more about Strategic Management Certificate

 

Registration

Summer 2021 registration opens March 1. Fall 2021 registration opens in July. Start planning now by browsing the course catalog: 

Find a Course  

Have a question?

Our Enrollment Services team can answer questions about our certificates.

Get Information

Certificate at a Glance

Required Courses

4

Number of courses for this certificate. (You may complete all online.)

Start browsing courses

Average Cost

$11,600

Cost of completing the certificate courses, at current tuition rates.

Time Investment

1.5

Number of years, on average, it takes to complete this certificate. You may take up to three years.

Learn more about requirements

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