Few things can hurt an organization more than poor judgment or bad decisions. To succeed, leaders need to be able to identify opportunities, accurately assess risk, and separate good information from bad.
In this new program, you’ll explore the inner workings of human bias and judgment and gain insights on how these affect business decisions—and ultimately their outcomes. Through engaging case studies, discussion, and exercises, you’ll learn when and where bias can occur, how you can intervene, and how to reframe your own thinking.
You’ll emerge with the critical knowledge and tools you need to make smarter decisions for your organization––and yourself.
- Explore the fast-growing fields of behavioral economics, behavioral insights, and behavioral decision making––and why they matter
- Discover the psychological factors that drive economic decisions––and how these impact your business and bottom line
- Understand how to leverage the power of “nudges” and behavioral interventions
- Improve your ability to forecast
- Learn to optimize outcomes through “choice architecture”
- Develop a practical toolkit that will improve judgment and decision making in your organization
- Human biases that affect judgment
- Conscious and unconscious choice-drivers
- The effect of emotion on judgment
- Judgmental errors that plague all organizations
- Ways to “de-bias” judgment
- Exploration of the origins of behavioral decision making
- Decision making under uncertainty, and what an ideal decision looks like
Optimizing Judgment and Decision Making in Business
- How businesses and governments are using behavioral economics
- Choice architecture
- The promises and pitfalls of forecasting
- Perception of risk, its impact on choices and how to better communicate it
- Experimentation and data to optimize performance
Who Should Enroll
The knowledge and skills in this program are applicable to anyone placed in a decision-making role. This program would especially benefit those working in marketing, market research, product management, brand management, communications, public relations, sales, strategy, advertising, finance and investment, consulting, or general management.