Business courses at Harvard Extension School include accounting, finance, marketing, and management. Interested in business studies at the graduate level? Earn a degree through the Graduate Program in Management. Also check out the Strategic Management Certificate.
This course introduces the generally accepted principles that govern an entity's financial accounting system and the income statement and balance sheet that are the principal end products of the system. Students learn how accounting information is used to evaluate the performance and financial status of an organization, both by managers within the organization and by shareholders, lenders, and other outside parties. (4 credits)
MGMT E-1300 Fundamentals of Accounting and Finance for Governmental and Nonprofit Organizations
Fall term (13384)
James F. White, MS, Assistant Dean for Finance, School of Science, Massachusetts Institute of Technology.
This course introduces the fundamentals of accounting and finance associated with governmental and nonprofit organizations. It emphasizes the issues related to fund accounting, including general and revenue funds, debt service funds, capital project funds, internal service funds, enterprise and fiduciary funds, long-term debt and fixed-asset accounting, and planning and control of cash and temporary investments. Other topics include budgeting, budgetary control and reporting, management control, financial reporting, budgeting and controlling operations, cost determination, strategic planning, program analysis, measurement of output, reporting on performance, full-accrual and modified-accrual accounting, cost determination, tax levies, auditing, and preparation of financial statements. Prerequisite: MGMT E-1000 helpful but not required. (4 credits)
MGMT E-1500 Cost Accounting
Fall term (13800)
*** MGMT E-1500 Fall term (13800) has been CANCELED. ***
This course is an in-depth study of cost accounting focusing on its role in internal reporting and the resulting decision making processes. It introduces cost terminology and cost flows, standard cost systems, relevant costing, budgeting, inventory control, responsibility accounting, and performance measurement. Students evaluate the foundation, ethics, and basic costing systems employed in the management accounting profession; analyze budgeting, cost behavior, pricing, and profitability concepts and principles; determine how cost allocations, product quality, and investment decisions are applied by management accountants; and determine how current trends in various industries affect cost accounting. Prerequisite: MGMT E-1000 or MGMT E-1600 helpful but not required.
MGMT E-1600 Managerial Accounting
Fall term (13341)
Richard L. Keith, DBA, Adjunct Professor in the International Business School, Brandeis University.
This course teaches students how to extract and modify costs in order to make informed managerial decisions. Planning is covered by topics including activity-based costing, budgeting, flexible budgeting, cost-volume-profit analysis, cost estimating, and the costs of outsourcing. Control is covered by topics including standard costing, variance analysis, responsibility accounting, and performance evaluation. Emphasis is placed on cost terminology (the wide variety of costs), cost behavior, cost systems, and the limitations concerning the use of average costs. Prerequisite: introductory financial accounting course, or the equivalent. (4 credits)
Finance
MGMT E-2000 Principles of Finance
Fall term (13407)
Bruce D. Watson, MA, Lecturer in Extension, Harvard University.
Tuesdays beginning Aug. 30, 7:35-9:35 pm. Optional sections to be arranged.
This course provides an introductory survey of the field of finance. It examines the agents, instruments and institutions that make up the financial system of the modern economy, such as bonds, the stock market, derivatives, and the money market. Along the way, standard concepts and tools of financial analysis are introduced: present discounted value, option value, and the efficient markets hypothesis. Recent developments in the field—in particular, the application of psychology to financial markets (called behavioral finance)—are also discussed. The course is designed to equip students with the tools they need to make their own financial decisions with greater skill and confidence. Specifically, we see how insights from academic finance can inform and improve students' own investing decisions. Prerequisite: high school algebra. (4 credits)
MGMT E-2020 Managerial Finance
Fall term (13345)
C. Bülent Aybar, PhD, Professor of International Finance, Southern New Hampshire University.
Mondays beginning Aug. 29, 7:35-9:35 pm. Optional sections to be arranged.
This course provides a perspective on the value creation framework in the context of private and public companies. It surveys all core aspects of financial management including investment, funding, and distribution decisions as well as implications for corporate governance and risk management. More specifically, topics covered include financial analysis, financial planning, working capital management, capital budgeting, capital structure and cost of capital, and dividend policy. Prerequisite: introductory accounting course, or the equivalent. (4 credits)
MGMT E-2030 Real Estate Finance and Investment Fundamentals
Fall term (13348)
Edward H. Marchant, MBA, Adjunct Lecturer in Public Policy, Harvard Kennedy School and Lecturer on Urban Planning and Design, Harvard Graduate School of Design.
This course focuses on understanding, calculating, and analyzing potential cash flow, tax, and future benefits for representative real estate asset types from a variety of perspectives, including those of a developer, investor, lender, and broker. A framework to analyze the quantitative and nonquantitative risks and rewards of existing and proposed real estate projects is used to make specific financing and investment recommendations. Prerequisites: although no prior real estate experience is required, students must be willing to work with numbers, attend all classes, and participate actively in class discussions. (4 credits)
MGMT E-2050 The International Economy and Business
Spring term (23650)
*** MGMT E-2050 Spring term (23650) has been CANCELED. ***
The objective of this course is to enhance our understanding of the economies of the world and their interdependence. It analyzes the impact of changing global financial and trade systems on businesses. The course includes topics related to new trade systems such as the EU, NAFTA, and WTO, as well as new financial systems such as currency union. It covers topics related to exchange rates, the IMF, global credit and the currency crisis, and international financing institutions. The course provides an understanding of the dynamic global trade and financial environment and analyzes the impact on businesses. Prerequisites: ECON E-10a, or the equivalent. (4 credits)
MGMT E-2600 Financial Statement Analysis
Fall term (13385)
William E. Seltz, MS, Lecturer in Accounting, Boston University and Adjunct Lecturer in Accountancy, Bentley University.
This course presents financial statement analysis from the point of view of the primary and everyday users of financial statements: company managers, lenders, and stock investors. The objective is to provide the insight with which to recognize and appreciate the messages, biases, and limitations of financial statements. The course reviews basic financial statements and covers issues such as revenue recognition, earnings quality, cash flow, and ratio analysis. Common size statements and trend analysis are done using spreadsheet software, and a company analysis is performed. Prerequisites: MGMT E-1000, or the equivalent required; MGMT E-1600 and MGMT E-2020 helpful. (4 credits)
MGMT E-2620 Business Analysis and Valuation
Spring term (23658)
Thomas Piper, DBA, Lawrence E. Fouraker Professor of Business Administration, Emeritus, Harvard Business School.
Financial statements are important sources of insight as to the financial health, prospects, and value of a company. But just how accurate are these reports? Is management's view trustworthy or biased? What are the warnings? This course introduces a framework for the analysis of financial statements and financial plans, with particular focus on their usefulness in valuing and financing companies and in evaluation of corporate and management performance. Prerequisites: MGMT E-1000, and either MGMT E-2020 or MGMT E-2700, or the equivalent. (4 credits)
MGMT E-2640 Project Financing
Spring term (23264)
Viney Sawhney, MS, Adjunct Faculty Member in Finance, Carroll School of Management, Boston College.
Employing a carefully engineered financing mix, project financing has long been used to fund large-scale natural resource projects, from pipelines and refineries to electric generating facilities and renewable energy projects. It has also been used on many high-profile corporate projects, including Euro Disneyland and Euro Tunnel. Project financing discipline includes understanding the rationale, preparing the financial plan, assessing the risks, designing the financing mix, and raising the funds. In addition, this technique helps us to understand why some financing plans succeed and others fail. This course provides students with the theoretical and conceptual tools necessary for financial analysis and decision making in relation to project finance. Prerequisite: MGMT E-2000, or the equivalent. (4 credits)
MGMT E-2645 Investment Banking
Fall term (13776)
Viney Sawhney, MS, Adjunct Faculty Member in Finance, Carroll School of Management, Boston College.
This course studies investment banking beginning with strategic planning and financial management; moving to the analysis, financing, and valuation of investment opportunities; and finishing with the study of corporate governance and ethical issues faced by investment bankers. The course examines the primary functions of investment banking such as syndication, mergers and acquisitions, leveraged buyouts, and corporate restructuring. Prerequisite: MGMT E-2000, or the equivalent. (4 credits)
MGMT E-2700 Corporate Finance
Spring term, Section 1 (23462)
Hamza Abdurezak, MPA2, PhD, Founder and Chief Executive Officer, Risknomics, Inc.
Thursdays beginning Jan. 26, 7:35-9:35 pm. Optional sections to be arranged.
The goal of this course is to develop skills for making corporate investment decisions and for analyzing risk. Topics include discounted cash flow and other valuation techniques; risk and return; capital asset pricing model; corporate capital structure and financial policy; capital budgeting; mergers and acquisitions; and investment and financing decisions in the international context, including exchange rate/interest rate risk analysis. Prerequisite: an introductory accounting course is helpful. (4 credits)
MGMT E-2720 Mergers and Acquisitions
Fall term (13569)
Kevin F. Wall, LLM, Research Associate, Harvard Business School.
The course focuses on the design, analysis, and implementation of financial strategies aimed at repositioning and revitalizing companies faced with major competitive or environmental challenges, problems, and opportunities. The course helps students to understand how to create corporate value by restructuring a company or by combining businesses. After reviewing valuation methods based on strategic, ratio, and financial forecasting analysis, we analyze cases of the different solutions: leveraged buyouts and recapitalizations, corporate downsizing programs, mergers and acquisitions, corporate spinoffs, divestitures, and joint ventures and alliances. Emphasis is given to contemporary expectations and requirements of good governance, based on the roles corporations play in society, and the timing and principles of merger integration. Prerequisite: finance and accounting; business analysis and valuation helpful but not required. (4 credits)
This course introduces the concepts of investment theory and their applications in practice. It starts with an overview of different securities and markets. We discuss portfolio theory, the capital asset pricing model, and other models. The process of equity valuation is examined. This is followed by an introduction to fixed-income securities, options, futures, and other derivative instruments. We also discuss portfolio management. Throughout, the emphasis is on applying theory to practice. Prerequisite: MGMT E-2020, or the equivalent. (4 credits)
MGMT E-2780 Investment Management
Fall term (13606)
Hamza Abdurezak, MPA2, PhD, Founder and Chief Executive Officer, Risknomics, Inc.
Thursdays beginning Sept. 1, 7:35-9:35 pm. Optional sections to be arranged.
The objective of this course is to develop the analytical skill sets required for risk and portfolio management in a global context. Topics covered include asset allocation; security selection; passive and active equity and fixed income portfolio management; management of alternative investments such as hedge funds and private equity; portfolio risk management using derivatives; trade execution of portfolio decisions; portfolio monitoring and rebalancing; and performance evaluation and attribution. The course examines the investment decisions faced by institutional investors such as mutual funds, pension funds, endowments, foundations, banks, and insurance companies, and addresses private retirement and wealth management decisions. The course takes a global approach with asset class and country selections/allocations, spanning instruments traded in both developed economies and emerging markets. Prerequisite: MGMT E-2700 or MGMT E-2740, or good finance and investment background. (4 credits)
This course trains students to think and write strategically. Classes include discussion of challenging communication problems presented in case studies, in-class writing and presentation exercises, and critique of weekly written homework assignments. The in-class exercises and homework give students practice in applying the principles of strategic communication to letters, memos, e-mails, reports, and oral presentations. Prerequisites: strong writing skills; students complete a diagnostic writing assignment at the first class meeting. (4 credits)
Students learn how to communicate clearly and persuasively, in a way that inspires action. They learn how to tailor communications to different audiences, explore the principles of logical reasoning in structuring communications, and introduce best practices for communicating effectively in different situations and formats. (4 credits)
MGMT E-3040 Writing for Public Relations and Marketing
Fall term (13600)
*** MGMT E-3040 Fall term (13600) has been CANCELED. ***
Spring term (23450)
Robert E. Brown, PhD, Professor of Communications, Salem State University.
Organizations rely on both the public relations and marketing functions to conceive and develop persuasive and promotional written communications targeted to a broad range of audiences. This course gives students the opportunity to draft a collection of strategic, image-oriented organizational documents, including high-impact promotional speeches; bylined feature articles suitable for newspaper and magazine placement; and positioning brochures and newsletters. (4 credits)
To communicate effectively in global or multicultural business settings, managers or negotiators must interpret not only words but also worldviews. Students in this course learn to recognize the important, yet often implicit, assumptions that govern business dealings in a variety of countries and cultures. A dividend of such awareness is deeper understanding of one's own culturally determined perceptions. The results are marketable cross-cultural skills applicable in a broad range of business or professional contexts. (4 credits)
MGMT E-3075 Intercultural Communication in the Global Workplace
Spring term (23708)
*** MGMT E-3075 Spring term (23708) has been CANCELED. ***
To operate successfully in today's culturally diverse business environment, one must be culturally sensitive and culturally competent. This course helps students understand cultural dimensions and differences, and develop skills for more productive interaction with professionals from cultures other than their own. (4 credits)
This course explores the rapidly evolving world of fundraising communications, including case statements, annual fund appeal letters, proposals, and research reports. In addition to print communications, the course considers audio, video, and other media used to deliver development messages. The course also places special emphasis on the emerging field of e-philanthropy. (4 credits)
MGMT E-3310 Grant Proposal Writing
Fall term (13610)
George T. Kosar, PhD, Associate, Davis Center for Russian and Eurasian Studies, Harvard University.
This project-based course covers the complete process of grant proposal development: identification of an achievable and fundable project, research and assessment of viable funding sources, funder relations, proposal writing, budget development, preparation of a full proposal package for submission, and post-award or rejection follow-up with funders. The course emphasizes grants to private, community, and corporate foundations. Students gain an understanding of the nonprofit philanthropic environment and become familiar with tools and resources available to assist them as they seek funds for their projects, institutions, or causes. Prerequisites: students must have a specific project or a fairly well-developed idea that they build upon as the basis for their coursework and final grant proposal. This project or idea cannot be for a for-profit business. Solid writing skills and experience or coursework in nonprofit sector/management highly recommended. (4 credits)
Organizational behavior
MGMT E-4000 Organizational Behavior
Fall term, Section 1 (13371)
Carmine P. Gibaldi, EdD, Associate Professor of Management, St. John's University and Management Consultant.
This course deals with human behavior in a variety of organizations. Conceptual frameworks, case discussions, and skill-oriented activities are applied to each topic. Topics include communications, motivation, group dynamics, leadership, power, the influence of technology, and organizational design and development. Class sessions and assignments are intended to help participants acquire the skills that managers need to improve organizational relationships and performance. Prerequisite: a B or higher grade in EXPO E-34 or a satisfactory score on the mandatory test of critical reading and writing skills. (4 credits)
Today's competitive business environments demand that individuals and companies continually reinvent themselves. Leading knowledge-based organizations requires the establishment of environments that facilitate learning and the management of the anxieties surrounding change. Leadership at every level must instill a sense of urgency and commitment to the change process. This course examines how and why individuals and organizations resist change, and the skills that leaders need to overcome these obstacles. Prerequisite: a B or higher grade in EXPO E-34 or a satisfactory score on the mandatory test of critical reading and writing skills. (4 credits)
MGMT E-4032 Becoming an Agent of Change
January session (23677)
Jorrit de Jong, MSc, Research Fellow, Ash Center for Democratic Governance and Innovation, Harvard Kennedy School.
This course examines strategic challenges of instigating change. With leadership and management as our underlying themes, we explore change in organizations, networks, communities, and society at large. The course discusses domestic and international cases from the public, private, and nonprofit sectors. Although a variety of theories are considered, the emphasis is on developing analytical and practical skills for instigating change in one's own context. Therefore, class sessions mix lecture with discussion and simulation exercises. Students also have the opportunity to work on a "change challenge" of their choice—no challenge is too big or too small, as long as it requires a deliberate change effort that involves them. (4 credits)
MGMT E-4120 The Assessment and Analysis of Your Management Style
The course is taught in a workshop/seminar format that focuses on the assessment, analysis, and application of management style to personal and organizational effectiveness. The variables are scientifically and operationally validated and include psychological type (MBTI), motive/need patterns, power/influence styles, values, conflict/problem solving, and boss/subordinate communication styles. This course is run on an executive development format that the instructor has used in organizational consulting. Prerequisite: some management experience. (4 credits)
MGMT E-4140 Gender, Leadership, and Management
Spring term (23223)
Patricia H. Deyton, MSW, Senior Lecturer and Director of the Center for Gender in Organizations, Simmons School of Management and Senior Advisor to the Council of Women World Leaders.
This course, which is equally important for women and men, examines leadership and management from a gender-based perspective. Issues covered include leadership styles and their impact, understanding of power, conflict management, ethical decision making, workplace stereotypes, impact on policy making, differences in communication, and approaches to teamwork. (4 credits)
How does one become a leader? Are leaders born or are they made? Do all leaders employ the same leadership style? What is the proper relationship between leaders and those they lead? Drawing on classic texts from history, literature, ethics, and the modern business experience, we explore these questions to determine what makes for successful leadership in a variety of contexts. The course is highly interactive, and students are expected to debate these questions in class, in small sections, and on group blogs. Readings are drawn from classic works by Shakespeare, Adam Smith, Benjamin Franklin, and Max Weber as well as from modern sources, including Michael Lewis's Liar's Poker. (4 credits)
In today's complex organizational environments, working within a team format, whether in a leadership role or as an active participant, requires a different set of skills than going it alone. This course focuses on the role of coaching as an executive function and the challenges of developing an effective communication style. Creativity, conflict resolution, and facilitating innovation are some of the major themes. Other topics explore building a climate of accountability, reducing social loafing, and establishing conditions that provide flow and high performance. The course is highly interactive with practice-based exercises intended to build students' skills as effective, contributing team members. (4 credits)
MGMT E-4170 Managing Virtual Teams
Spring term (23674)
M. Myra S. White, PhD, JD, Clinical Instructor in Psychology, Harvard Medical School.
As the world becomes more connected, companies are increasingly using virtual teams. Building high performance virtual teams presents managers with special challenges that are not present in face-to-face teams. In this course students learn how to build, manage, and lead virtual teams. Topics include leveraging talent, group processes, communicating in a virtual world, working in a global environment, motivating culturally diverse groups, negotiating online, and managing conflict. In addition, students are introduced to online tools that facilitate knowledge sharing and team communication. As part of the learning process, students are assigned to a virtual team to complete a series of team challenges. (4 credits)
MGMT E-4175 Life Transitions, Career Decisions, and the Workplace
Spring term (23532)
*** MGMT E-4175 Spring term (23532) has been CANCELED. ***
This course weaves together individual and organizational perspectives on career management. It provides a framework for understanding adult development, career stages and transition, and explores how skills, values, and motivators influence work engagement, job satisfaction, and success. The class also examines the workplace context by looking at career cultures and systems, practices for developing staff, work/life integration, and the multigenerational workplace. (4 credits)
MGMT E-4190 Leaders and Leadership Through Biography, Literature, and Film
Spring term (23635)
Robert B. McKersie, DBA, Professor of Management, Emeritus, Sloan School of Management, Massachusetts Institute of Technology.
Great leaders must possess so many qualities and deal with such challenging situations that no group of academic studies can possibly account for them all. This course treats the complexities of leadership—its qualities, subtleties, ambiguities, dilemmas—through the study of the creative vehicles of biography, literature, and film. Students attempt to tackle the lives of successful current entrepreneurs, such as Oprah Winfrey and Steve Jobs, and giants of the recent past, such as Henry Ford, Coco Chanel, and Gandhi, and also leaders as they appear in literature such as Julius Caesar (Shakespeare), Billy Budd (Melville), The Guest (Camus), The Secret Sharer (Conrad), A Doll's House (Ibsen), and Death of a Salesman (Miller)—all in an attempt to fathom the complex dimensions of leadership. In addition to studying the leaders in the curriculum, students are given the opportunity to study a leader of their choice. Prerequisites: an interest in literature and the flexibility to apply concepts gleaned from the readings to practical situations faced by managers. (4 credits)
MGMT E-4210 Skills in Managing Conflict in Organizational Settings
This course is taught in a workshop/seminar format that focuses on conflicts that occur in an organizational context. The emphasis is on diagnosis, analysis, and resolution of conflict within these settings. The format uses lectures, cases, readings, self-assessments, and simulations in an executive development setting. Prerequisite: some management experience. (4 credits)
MGMT E-4220 Managing Negotiations
Spring term (23328)
Diana Buttu, MBA, Research Fellow in the Middle East Initiative, Belfer Center for Science and International Affairs, Harvard Kennedy School of Government and Eleanor Roosevelt Fellow, Human Rights Program, Harvard Law School.
Thursdays beginning Jan. 26, 7:35-9:35 pm. Optional sections to be arranged.
This course is designed for students who wish to manage negotiations more effectively. It is based on the premise that everyone with significant management responsibilities is involved in some form of negotiation every day. This includes intraorganizational transactions, line-staff relationships, trades with individuals and firms outside an organization, and multiparty negotiations involving other organizations, government agencies, special interest groups, and representatives of the media. (4 credits)
MGMT E-4225 Negotiation and Organizational Conflict Resolution
January session (23543)
Vivek Inder Marya, MBA, Lecturer on Administrative Sciences, Metropolitan College, Boston University.
This course provides a comprehensive introduction to the concept of negotiation and organizational conflict resolution. Starting with a discussion of the meaning of negotiation, it includes a discussion of different types of negotiation strategies and emphasizes the significance of an integrative, collaborative, win-win negotiation approach. A variety of topics are discussed including, but not limited to, some rational and emotional elements in approaching negotiation and conflict resolution, psychological subprocesses, social contexts, individual differences, multiparty situations, and dealing with impasses. Students learn theories of interpersonal and organizational conflict and its resolution as applied to personal, corporate, historical, and political contexts. The course brings out the significance of leadership in approaching and managing a negotiation situation and organizational conflict resolution. (4 credits)
MGMT E-4240 Human Resource Management
Fall term (13365)
William Murphy, JD, Director, Office of Labor and Employee Relations, Harvard University.
Michael K. Thomas, EdD, President and Chief Executive Officer, New England Board of Higher Education.
Human resource (HR) management can be defined as the effective use of human resources in an organization through the management of people-related activities. It is a central and strategic organizational activity of increasing complexity and importance. This introductory survey course covers the range of HR activities all managers need to understand: strategic HR, legal issues, staffing, recruitment and selection, performance management, training, compensation, labor relations, and technical support systems. Through interactive lectures and cases, students become familiar with the basic principles and techniques of human resource management. The course takes a practical view that integrates the contributions of the behavioral sciences with the technical aspects of implementing the HR function in the real world. (4 credits)
MGMT E-4255 Managing Workplace Performance
Fall term (13812)
M. Myra S. White, PhD, JD, Clinical Instructor in Psychology, Harvard Medical School.
The effective use of human assets is critical to organizational success. Research shows that eight out of 10 employees fail to perform to their potential. This course provides the student with tools to more effectively use human assets to increase productivity. The course explores psychological technologies used to motivate and empower employees, reduce workplace stress, raise emotional intelligence, and create workspace flow. These technologies are integrated with key organizational design tools for creating high performance workplace environments. Design tools that are examined include talent- and competency-based job and workflow design, people and strategy alignment, and use of the learning organization as a structure for increasing employee satisfaction and performance. Prerequisite: a B or higher grade in EXPO E-34 or a satisfactory score on the mandatory test of critical reading and writing skills. (4 credits)
MGMT E-4300 Leadership, Change, and Understanding Colleges and Universities as Organizations
Fall term (13823)
*** MGMT E-4300 Fall term (13823) has been CANCELED. ***
This course examines how college and universities function as organizations, and reflects on our ability to lead and create change within them. The course gives students a better understanding of leadership at all levels in higher education and a solid foundation in initiating and implementing organizational change in educational institutions. It equips students with the analytic tools necessary to become more effective practitioners. By applying theories about organizational behavior to the everyday challenges of professional life, students become more thoughtful practitioners in the workplace and increase their chances for success. Topics discussed include understanding organizational culture in higher education, presidential leadership, initiating organizational change, and understanding institutional contexts. (4 credits)
Enterprise management
MGMT E-5000 Strategic Management
Fall term, Section 1 (13760)
Margaret C. Andrews, MS, Associate Dean for Management Programs, Division of Continuing Education, Harvard University.
Admission to this section is based on a B or higher grade in EXPO E-34 from spring 2011 or
earlier, or on a satisfactory score on the mandatory test of critical reading and
writing skills taken by Dec. 11, 2011. Limited enrollment.
To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets both traditional and emerging. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategic management through case analyses, and considers the basic direction and goals of an organization, the environment (social, political, technological, economic and global factors), industry and market structure, and organizational strengths and weaknesses. The emphasis is on the development and successful implementation of strategy in different types of firms across industries. Prerequisites: a B or higher grade in EXPO E-34 or a satisfactory score on the mandatory test of critical reading and writing skills; course work in accounting and two other functional areas recommended. (4 credits)
MGMT E-5013 Complexity Management
January session (23697)
*** MGMT E-5013 January session (23697) has been CANCELED. ***
Complexity management emerged out of complexity and chaos theory, and focuses on the analysis of behavior of complex systems over time. Navigating concepts of the fundamental unknowability and unpredictability of the world, the relevance of nonlinear relationships in defining reality, and the role of self-organization, emergence, and co-evolution in organizational dynamics and systemic constellations, we challenge the most traditional constructs of management by looking at new paradigms of thought. Recognizing the importance of the systems and spiral dynamics, this course looks at the strategic opportunity that individuals and organizations can cultivate, driven by the power of counterintuitiveness, to discover the evolutionary and divergent practices of complex thinking, acting, and managing. (4 credits)
MGMT E-5020 Management of Technology: People and Organizations
Fall term (13353)
*** MGMT E-5020 Fall term (13353) has been CANCELED. ***
This course discusses the critical issues and concepts of managing effectively in technology-based enterprises, including a study of contemporary organizations, their management processes, and leadership styles. Specific topics include the unique nature of managing in technology; changing roles of managerial leadership, motivation, and teamwork; organizational interdependence; cross-functional collaboration, enterprise systems, and work flow; organizational layers and hybrids; performance measurements; dealing with flexibility, speed, and efficiency; power and resource sharing; the power spectrum in technology management; earned authority, trust, respect, and commitment; conflict management; risk management; innovation and creativity; challenges of the future; new directions, support systems, and career opportunities. The course prepares students for leadership positions in today's technology-based organizations.
MGMT E-5030 Project Management
Fall term (13460)
Paul Tumolo, MBA, Deputy Director, Center for Continuing Professional Education, Harvard School of Public Health.
The course develops the competencies and skills for planning and controlling projects and understanding interpersonal issues that drive successful project outcomes. Focusing on the introduction of new
products and processes, it examines the project management life cycle, defining project parameters, matrix management challenges, effective project management tools and techniques, and the role of a
project manager. (4 credits)
January session (23361)
David A. Shore, PhD, Director, Forces of Change, Founding Director, Project Management in Health Care, and Associate Dean, Harvard School of Public Health.
Christina Thompson Lively, MEd, Research Associate, Center for Continuing Professional Education, Harvard School of Public Health.
This course introduces the tasks and challenges fundamental to project management, the vital function of managing complex projects across multiple functions. Successful project managers possess the
skills necessary to manage their teams, schedules, risks, and resources to produce a desired outcome. Students learn the skills and tools of project management with a practical, hands-on approach. A
key and often overlooked challenge for project managers is the ability to manage without influence—to gain the support of stakeholders and access to resources not directly under their
management control. This course guides students through the fundamental project management tools and behavioral skills required in profit and nonprofit organizations. (4 credits)
MGMT E-5032 Introduction to Lean/Six Sigma Process Improvement Methodology
Spring term (23654)
Paul Tumolo, MBA, Deputy Director, Center for Continuing Professional Education, Harvard School of Public Health.
Lean/Six Sigma is a set of powerful management tools that promotes process improvement, cost reduction, and significant enhancement of bottom-line profitability. It improves quality, efficiency, and customer satisfaction by eliminating waste and variation. The purpose of this course is to thoroughly examine the theory and application of these methodologies, as well as the practical and tactical applications. Throughout the course we investigate similarities and differences between quality management in manufacturing, service, and health care contexts. The course has three major objectives: to define quality and explore important philosophies and useful frameworks for managers; to focus on the Lean/Six Sigma tools available for continuous process improvement; and to give students a Lean/Six Sigma toolbox that can be used in their professional positions for applications and results. We examine the works of some of the famous quality gurus, including Deming, Juran, Crosby, Ishikawa, and Taguchi. (4 credits)
MGMT E-5040 Project Management of Information Technology
This course explores and defines project management techniques for keeping management informed and engaged during the implementation of IT projects, which often involve significant organizational change. Discussion topics include project scope, business benefits, work and schedule, the project team, mitigating risks, project delivery, and the identification of stakeholders. (4 credits)
MGMT E-5050 Resource Planning and Allocation Management
January session (23468)
Philip Anthony Vaccaro, PhD, Professor of Marketing and Decision Sciences, Salem State University.
This course introduces nonmathematical managers to the major quantitative models designed for the planning and effective allocation of human and material resources in support of the organization's strategies, goals, and policies. The course is relevant to the manufacturing, service, institutional, and government sectors, as well as the functional disciplines of management, marketing, finance, operations, and information technology. Topics include integer programming, goal programming, dynamic programming, the transportation method, the assignment algorithm, the shortest route and maximal flow network models, project crashing, and marginal analysis. Prerequisites: college algebra and familiarity with spreadsheets. (4 credits)
MGMT E-5060 Operations Management
Spring term (23312)
Paul Tumolo, MBA, Deputy Director, Center for Continuing Professional Education, Harvard School of Public Health.
The operational function lies at the heart of every organization, whether for profit or nonprofit, whether manufacturing or service. All organizations take some inputs and transform them into outputs for consumption by customers. The operational function focuses on this transformation process. It examines how value is added to a product or service. This course covers the design, planning, execution, control, and improvement of operational systems in organizations with a special focus on the strategic role of the operational function in helping the organization achieve its mission. (4 credits)
MGMT E-5065 Operations and Logistics Management
Fall term (13777)
Philip Anthony Vaccaro, PhD, Professor of Marketing and Decision Sciences, Salem State University.
Operations and logistics management (OLM) is the science and art of ensuring that goods and services are created and delivered effectively and efficiently to customers. OLM skills are critically needed in industries as diverse as health care, retailing, education, banking, consulting, and manufacturing. Topics include strategy and tactics; process selection, design, and analysis; scheduling and sequencing; lean operating systems; quality control; location selection; facility and work design; performance measurement; simulation, queuing, and supply chain models; project, inventory, and capacity planning; spreadsheets and software. Prerequisites: college algebra and familiarity with spreadsheets. (4 credits)
MGMT E-5070 Data Mining and Forecast Management
Spring term (23274)
Philip Anthony Vaccaro, PhD, Professor of Marketing and Decision Sciences, Salem State University.
This course introduces nonmathematical managers to the major quantitative models designed for sound demand, competitive, and system forecasting in today's complex and increasingly uncertain business environment. The course is useful for multiple business disciplines, including general management, marketing, and finance. Topics include game theory, Markov processes, statistical quality control, exponential smoothing, and seasonally adjusted trend analysis. Emphasis is placed on a general understanding of theory, mechanics, application potential, available software packages, and templates. Prerequisite: introductory algebra. (4 credits)
MGMT E-5090 Crisis Management and Emergency Preparedness
Fall term (13601)
Arnold M. Howitt, PhD, Executive Director, Ash Institute for Democratic Governance and Innovation and Adjunct Lecturer in Public Policy, and Co-Director, Program on Crisis Leadership, Harvard Kennedy School.
Crises challenge organizations to respond creatively to high-stakes and novel circumstances. Today not only traditional emergency responders (police, firefighters, and emergency medical teams) must be ready for crises, but also private and nonprofit organizations, as well as a wider spectrum of public sector responders (for example, public health, transportation, and public works). This course takes a managerial perspective on crisis management and emergency preparedness. It focuses both on what responders must do during the critical period of crisis response and on how organizations can prepare themselves for high performance in these situations. It examines which skills and management systems crises demand; considers how to set a course of action, mobilize and coordinate resources, and rally support; and asks how organizations can effectively prepare for crises in advance. (4 credits)
MGMT E-5095 Disaster Relief and Recovery
Spring term (23490)
Arnold M. Howitt, PhD, Executive Director, Ash Institute for Democratic Governance and Innovation and Adjunct Lecturer in Public Policy, and Co-Director, Program on Crisis Leadership, Harvard Kennedy School.
When disasters strike—whether natural disasters, failures of critical technology systems, disease, or terrorism—society must respond to the needs of individuals, families, and communities whose lives have been severely disrupted. Then in ensuing weeks, months, and years, an affected city or region must initiate recovery from the physical damage, social and economic disruption, and demoralization of a catastrophe. This course focuses on the management of humanitarian relief—shelter, food, medical care, and the restoration of critical public services and basic economic activity—once disaster rescues have been accomplished; and it looks at the dynamics of community recovery in the aftermath of major disasters. But these processes are not exclusively post-disaster; society must take steps in advance to be prepared to provide relief rapidly and make recovery as speedy and complete as possible. The course looks at examples in the United States and in other countries and considers the provision of international aid in disaster settings. (4 credits)
MGMT E-5100 Essentials of Management
Fall term (13419)
Leonard Kopelman, JD, Lecturer in Extension, Harvard University.
This course introduces the important aspects of managing a business in a global economy. It teaches thoughtful decision making in connection with communications, marketing, human relations, efficiency, and the framework for making sound financial decisions amongst competing strategic priorities and objectives. It analyzes the risks and rewards of different types of management decision making. The course also covers corporate responsibility and ethics. (4 credits)
MGMT E-5105 Commercial Law
Spring term (23469)
*** MGMT E-5105 Spring term (23469) has been CANCELED. ***
The course covers various aspects of law governed by the Uniform Commercial code, including sales contracts, negotiable instruments, and secured transactions. The latter subject deals with the means by which most credit in our society is structured, from large consumer transactions (for example, the purchase of a car) to multimillion-dollar loans to large corporations on the basis of their assets. (4 credits)
This course considers the connection between language and thinking, and its role in legal reasoning. How do lawyers think and reason differently from the layman, and how can legal analysis be used by managers who have decisions to make? This is not a course about law; it is about relationships, roles, influences, and the subjectivity of what appears certain. Lawyers work with facts, theories, and rules, like all of us do, and in this course we try to identify the relationship between these concepts, and consider how lawyers grapple with them in a professional way. Are there such things as facts, theories, and rules, or are they just amorphous concepts we have invented? Is there a place for morality in this conversation about facts, theories, and rules? By looking at situations loaded with conflicts and questions, we try to think about them in new ways. We consider how various professionals, particularly managers and lawyers, relate to, discuss, examine, and resolve these problems differently. What are the sources of these different approaches? Languages? Temperament? The duties and scopes of their professions? As we consider different ways to think, we come to be conscious of our own thought processes, and how our thoughts and perspectives change as we consider and reconsider the same problems. (4 credits)
MGMT E-5120a Personal Financial Planning A
Fall term (13455)
Mark Passacantando, MBA, Managing Member, Financial Planning Partners, LLC.
This course looks at the many challenges facing an individual in a complex financial environment. It focuses on achieving long-term success through goal setting, developing financial and life strategies, acquiring personal financial technical knowledge, and managing risk throughout one's life. Case studies are used to practice and reinforce personal financial planning principles. Specific areas of study include personal financial statements, budgets, income tax minimization strategies, time value of money, the US banking system, making wise automobile and real estate decisions, effective retirement planning, and estate planning. Students may not count this course toward a degree if they have completed MGMT E-5121 (previously offered). (4 credits)
MGMT E-5120b Personal Financial Planning B
Spring term (23301)
Mark Passacantando, MBA, Managing Member, Financial Planning Partners, LLC.
This course looks at the many challenges facing an individual in a complex financial environment. It focuses on achieving long-term success through goal setting, developing financial and life strategies, acquiring personal financial technical knowledge, and managing risk throughout one's life. Case studies are used to practice and reinforce personal financial planning principles. Specific areas of study include managing credit; using consumer loans; general approaches to risk management—life insurance, disability, long-term care, and health insurance; designing investment portfolios using stocks and bonds; fundamental and technical analysis; and using mutual funds and exchange-traded funds to accumulate wealth. Students may not count this course toward a degree if they have completed MGMT E-5121 (previously offered). (4 credits)
MGMT E-5300 The Not-For-Profit Sector
Spring term (23278)
James P. Honan, EdD, Senior Lecturer on Education, Harvard Graduate School of Education.
Aviva Argote, MPA, Executive Director, Hauser Center for Nonprofit Organizations, Harvard Kennedy School.
Sherine Jayawickrama, MPA, Domain Manager, Humanitarian and Development NGOs, Hauser Center for Nonprofit Organizations, Harvard Kennedy School.
The not-for-profit sector serves a vital role in society by addressing needs that neither business nor government are prepared to fulfill. Over the past decade, this sector has grown in size, sophistication, impact, and influence. This course presents a broad overview of the not-for-profit sector. Through a combination of readings, case analyses, writings, discussions, and guest speakers, students gain an understanding of the challenges and opportunities within the sector, the various domains comprising the sector, and a number of functions within not-for-profit organizations that work together to deliver value to individuals and society. Domains covered include a mix of education, global health, international development, humanitarian and arts and culture organizations, and social enterprises. (4 credits)
MGMT E-5310 Leading and Managing Nonprofit Organizations
Fall term (13357)
Patricia H. Deyton, MSW, Senior Lecturer and Director of the Center for Gender in Organizations, Simmons School of Management and Senior Advisor to the Council of Women World Leaders.
This course provides an introduction to the major issues and challenges leaders and managers face in increasing nonprofit organizational effectiveness. Topics include mission statements, ethics and leadership, managerial and financial controls, building organizational capacity, fundraising and revenue generation, marketing and external environment, volunteer management, governance and boards of directors, evaluation of operations and programs, and sustainability. Prerequisite: experience working or volunteering in a nonprofit organization strongly preferred but not required. (4 credits)
MGMT E-5320 Higher Education Management
Spring term (23211)
G. Timothy Bowman, MBA, Associate Dean for Operations, Harvard Kennedy School.
This is a survey course of leadership responsibilities and opportunities within higher education. Topics include governance, accreditation, institutional research, finance, facilities, fundraising, human resources, student life, recruitment and retention, leadership, and future trends. Students leave the course with an understanding of the overarching issues facing the leadership and administration of colleges and universities. (4 credits)
MGMT E-5325 Strategy and Competition in Higher Education
Spring term (23663)
Margaret C. Andrews, MS, Associate Dean for Management Programs, Division of Continuing Education, Harvard University.
Dayna J. Catropa, EdM, Associate Director, Research and Marketing Programs, Harvard University Division of Continuing Education.
There has never been a more interesting time to study the higher education market in the United States. A multitude of factors—the proliferation of programs, increasing costs, shrinking budgets, the growth of online education, the explosion in educational content, the rise of the for-profit sector, and public demand for affordability, accountability, and transparency—have all combined to fundamentally alter the landscape for colleges, universities, and the businesses that serve them. This course is about strategy and competition in higher education and explores how historical context, demographics, globalization, technology, content, the media, policies, and new competitors have played a role in shaping the market for higher education and creating a variety of threats and opportunities for incumbents and new entrants alike. (4 credits)
MGMT E-5330 Principles and Practices of Fundraising
This course is designed to give broad exposure to managers, professional staff, and volunteers in the nonprofit sector who wish to become more familiar with the strategies and methods of fundraising. Topics include history and overview of philanthropy, prospect research, development office organization, motivations for giving, communications, annual giving programs, capital campaigns, training and staffing, ethics, and gift planning. (4 credits)
MGMT E-5360 Strategic Management of Nonprofits
Fall term (13412)
G. Timothy Bowman, MBA, Associate Dean for Operations, Harvard Kennedy School.
Not-for-profit organizations, like their for-profit counterparts, must develop the resources and capabilities needed to gain and sustain advantage in their market segments. Developing such competitive advantage is the essence of any organization's management strategy. This course introduces the concept of strategic management, with a focus on the not-for-profit sector, and considers the basic direction and goals of an organization, the environment (social, political, technological, economic, and global factors), industry and market structure, and organizational strengths and weaknesses. The emphasis is on the development and successful implementation of strategy in the not-for-profit sector. (4 credits)
MGMT E-5400 Entrepreneurship and New Ventures
Fall term (13482)
Barry Familetto, MBA, Senior Vice President, NAI Hunneman Management and Development Company.
This course provides insight into the entrepreneurial process from conception to birth of a new venture. It concentrates on attributes of entrepreneurs, searching for opportunities, gathering resources to convert opportunities into businesses, financing, start-up, and operating a new venture. Students develop a business plan for a new venture. (4 credits)
MGMT E-5420 Innovation, Entrepreneurship, and Business Transformation
Fall term (13355)
James C. Fitchett, MA, Chief Executive Officer, MetriX Health Solutions.
Creating new businesses, capturing new markets, and enhancing performance occur through innovation, improved productivity, or both. New discoveries, new technologies, competition, and globalization compel entrepreneurs and organizations to foster innovation, agility, and performance. This course examines innovation and performance improvement in start-ups and existing firms. It explores business models, strategies, funding, organizational transformation, risks, and barriers for introducing break-away brands, products, and services. Topics include innovation strategies, branding, information technology, process improvement, design, knowledge, and change management. Self-organizing teams create and present proposals for new business ideas. (4 credits)
MGMT E-5450 Launching an e-Commerce Start-up
Spring term (23290)
Kishan Mallur, MS, Director, IT Infrastructure Services, University Information Systems, Harvard University.
Thursdays beginning Jan. 26, 5:30-7:30 pm. Optional sections to be arranged.
Intended for entrepreneurs interested in e-commerce, this course helps students explore various facets of e-commerce, including business strategy, business models, distribution channels, entrepreneurship issues, legal issues, and market strategy. It highlights opportunities and risks. Students collaborate on an existing project or propose a new e-commerce venture, build a business plan, and create an implementation demonstrating critical functions of the new venture. Prerequisites: understanding of e-commerce fundamentals and prior experience, training, or coursework in either business fundamentals, finance, or some working knowledge of website development. (4 credits)
MGMT E-5475 Strategic Management of Growth Companies
This course addresses the unique challenges of managing growth companies—rapidly growing private companies with five million to 200 million in annual revenues—and teaches students how to make critical decisions about strategy, execution, people, and cash. Growth companies are the engine of our economy, but too many stall as their business models mature and they outgrow the processes and teams that led to their initial successes. This course prepares current and future growth company leaders for success using company case studies, management simulations, role playing exercises, and group projects. Topics include growth strategy, new product introduction, go-to-market tactics, business model design, scaling the organization, managing change, financing growth, growth through acquisition, managing boards, and exit strategy. (4 credits)
MGMT E-5500 The Business of Sports
Spring term (23213)
Stephen A. Greyser, DBA, Richard P. Chapman Professor of Business Administration (Marketing/Communications), Emeritus, Harvard Business School.
This course focuses on management issues across the sports industry—local, national, and global. Topics include new and established league and team development and marketing strategies, corporate sports sponsorship, broadcasting contracts, licensed merchandise, event management, the role of agents, and athletes as endorsers. The perspective is strategy-based with an orientation to building fans, viewers, sponsorships, and revenues. (4 credits)
MGMT E-5510 Hotel and Restaurant Management
Fall term (13359)
Michael L. Oshins, EdD, Associate Professor of the Practice, School of Hospitality Administration, Boston University.
This course offers an overview of the hospitality industry, exploring a wide range of organizations from urban hotels to country inns, from gourmet restaurants to fast food chains, from casinos to theme parks. The complexities of the hospitality industry's structure, including chains, franchising, ownership, and management relationships, are discussed. Industry examples and case studies are used extensively. (4 credits)
MGMT E-5520 Strategies for a Shifting Healthcare Marketplace
Fall term (13360)
*** MGMT E-5520 Fall term (13360) has been CANCELED. ***
This course analyzes the factors contributing to challenges in the healthcare environment and provides directions for positive change. It begins by discussing market dynamics and asking two fundamental questions: What strategic implications can be drawn given the special nature of the healthcare market? And, what factors explain the disorganized and dysfunctional character of the healthcare system? We focus our attention on defining the several stakeholders active in healthcare and delineating the interrelationships among them. Through a careful vetting of empirical case studies, the course identifies steps for greater stakeholder alignment. Students evaluate current market responses, outlining the benefits and limitations of each. The course concludes with a careful exploration of novel approaches for healthcare organizations to do well while doing good by focusing on the intangible aspects of their actions and market strategies. The goal of the course is to provide new and emerging healthcare leaders with tools needed to create a unique and sustainable competitive advantage.
MGMT E-5600 General Managers in Action
Fall term (13352)
Francis J. Aguilar, DBA, Professor of Business Administration, Emeritus, Harvard Business School.
The general manager bears responsibility for the performance and well being of an enterprise. This leadership responsibility encompasses three broad tasks: creating a vision of what the enterprise is to be and how it is to get there, developing the organizational capabilities to create and implement this vision, and ensuring that the necessary actions are taken to achieve the desired results. This course examines the job of the general manager in its entirety and how this person can achieve and sustain superior organizational performance through leadership and personal integrity. Prerequisite: three years experience in management or coursework in at least three functional areas (for example, marketing, finance, operations management). (4 credits)
This course is designed for people interested in understanding the consulting process and the tools and techniques that can be used to help organizations improve performance and become more effective. Through a variety of readings, written assignments, case discussions, exercises, and role plays, students learn the fundamentals of consulting practice, including diagnosing situations, planning and executing assignments, client management, business development, common mistakes, and ethical issues in consulting, as well as a variety of diagnostic and problem-solving methodologies. Prerequisites: MGMT E-1000, or the equivalent, and two other courses in functional areas. (4 credits)
MGMT E-5750 The Art and Science of Decision Making
This course helps students become aware of the factors that really influence decision outcomes. Using cases, readings about the latest scientific research, and discussions, students get both practical and academic insights. They should become better at making decisions and much better at understanding and influencing how others decide. (4 credits)
MGMT E-5800 Judgment and Decision Making
January session (23375)
Bruce Hay, JD, Professor of Law, Harvard Law School.
6-8:30 pm, beginning Tuesday, January 3. Week 1: T, W, Th, F. Week 2: M, T, W, Th, F. Week 3: T, W, Th, F.
The subject of this course is the nature of human judgment and decision making, with emphasis on the ways in which people's decisions depart from rational and ethical standards, particularly in business and organizational settings. The course combines insights from multiple disciplines, including psychology, economics, negotiation theory, and organizational behavior. No background in law is assumed. Though the instructor is a law school professor, this is not a law course. (4 credits)
Marketing
MGMT E-6000 Marketing Management
Fall term, Section 1 (13413)
*** MGMT E-6000 Fall term, section 1 (13413) has been CANCELED. ***
This course is an introduction to managing the marketing activities of an organization: marketing information systems and research, the marketing organizational system, and the marketing planning and control system. Topics include customer and client analysis, market research, product and service planning, pricing, communications, advertising and sales promotion, distribution management, and the development of strategies. The use of marketing concepts and tools by nonprofit organizations also is discussed. Prerequisites: introductory accounting course, or the equivalent; a grade of B or higher in EXPO E-34 or a satisfactory score on the mandatory test of critical reading and writing skills. (4 credits)
MGMT E-6020 Services Marketing and Management Strategies
Fall term (13578)
Carol M. Stuckey, MBA, Assistant Dean for Communications and Marketing, Division of Continuing Education, Harvard University.
This course addresses the challenges of creating, marketing, and delivering high-quality services. Students learn how key marketing concepts are applied within the service industry and come away with a better understanding of how to sell, promote, and position services. The course explores how customer behavior and expectations play a role in the service environment, how to build customer loyalty, and how to assess customer lifetime value. Important service management issues are also investigated, including managing capacity and demand and selecting distribution channels. Students learn the importance of employee development and organizational culture in delivering quality. Customer research and survey design methods are also briefly discussed. The course is designed for individuals who manage, or aspire to manage, professional practices in areas such as law, accounting, and consulting or service products in financial, healthcare, education, high-tech, manufacturing, and retail organizations. Class sessions primarily involve case-based discussion with lectures used to highlight key frameworks and concepts. Assignments provide students with a hands-on understanding of concepts and methods being used by practitioners today. (4 credits)
MGMT E-6600 Strategic Marketing
Fall term (13363)
David A. Shore, PhD, Director, Forces of Change, Founding Director, Project Management in Health Care, and Associate Dean, Harvard School of Public Health.
John L. Teopaco, DBA, Lecturer of Marketing, Boston University.
This course focuses on three core marketing strategies: positioning, branding, and building trust. In today's market, almost any product or service can be transformed into a commodity quickly as competitors copy successful products. Students learn how to analyze the competition, and then position and brand products or services in the marketplace to prevent them from being turned into commodities. Case examples are used to illustrate theory as well as how to build, manage, and measure brands. By the conclusion of the course, participants understand the key variables to a successful branding campaign and have a blueprint to use for their own campaigns. Prerequisite: MGMT-6000, or permission of the instructor. (4 credits)
Integrating web marketing activities into organizational marketing strategies is a major challenge for ongoing businesses and start-ups alike. This course focuses on the capabilities that allow business and nonprofit organizations to develop distinctive marketing approaches on the Internet and in social media channels. Throughout, it emphasizes the role of Internet marketing in the overall marketing strategy of the organization as well as the need for careful integration between strategies executed in cyberspace and in the physical world. Students engage in analyses of a variety of Internet marketing situations and develop a marketing plan that includes major Internet elements. Prerequisite: one marketing course. (4 credits)
The political unrest in the Middle East in early 2011 has clearly demonstrated that social networks are a force that cannot be ignored. That is true in business as well as in social relationships and in politics. Most top managers are not part of the social media generation and they struggle with both the concept of social media marketing and with its execution. The young marketers who are the target audience for this course are users of social media and are well aware of its power. They generally lack knowledge about how to appropriately and effectively use social media for marketing purposes. Many are trying be advocates for the use of social media in their own organizations, but they often find that very challenging. They also know they need to build their own professional visibility on the Internet, but are unsure how to go about that. This course covers those aspects and more and in the past it has prepared students for new positions or expanded responsibilities in the position they currently hold. Prerequisite: one marketing course. (4 credits)
MGMT E-6650 Emerging Trends and Techniques in Marketing
Spring term (23685)
*** MGMT E-6650 Spring term (23685) has been CANCELED. ***
This course addresses new trends and best practices in marketing. What do changing US demographics, including the aging of baby boomers and the increase in the Hispanic population, mean for marketers? How have marketers adapted to meet the unique characteristics of the millenial generation? We explore the relevance of traditional marketing methods such as television and print advertising in today's digital society and how the dynamics of buyer-seller relationships have changed in the age of information. We discuss the power of web analytics and the debate over privacy. Current examples and case studies in areas such as social networking, online advertising, mobile marketing, website optimization, and viral marketing are used. Prerequisite: an introductory marketing course is recommended. (4 credits)
MGMT E-6700 Marketing Research and Analysis
Spring term (23484)
Vivek Inder Marya, MBA, Lecturer on Administrative Sciences, Metropolitan College, Boston University.
This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications. Students gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions. Prerequisite: basic statistics. (4 credits)
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