Intended for entrepreneurs interested in e-commerce, this course helps students explore various facets of e-commerce, including business strategy, business models, distribution channels, entrepreneurship issues, legal issues, and market strategy. It highlights opportunities and risks. Students collaborate on an existing project or propose a new e-commerce venture, build a business plan, and create an implementation demonstrating critical functions of the new venture. Prerequisites: understanding of e-commerce fundamentals and prior experience, training, or coursework in either business fundamentals, finance, and/or skills related to the delivery of web, mobile, or cloud-based solutions.
(4 credits)
