There has never been a more interesting time to study the higher education market in the United States. A multitude of factors—the proliferation of programs, increasing costs, shrinking budgets, the growth of online education, the explosion in educational content, the rise of the for-profit sector, and public demand for affordability, accountability, and transparency—have all combined to fundamentally alter the landscape for colleges, universities, and the businesses that serve them. This course is about strategy and competition in higher education and explores how historical context, demographics, globalization, technology, content, the media, policies, and new competitors have played a role in shaping the market for higher education and creating a variety of threats and opportunities for incumbents and new entrants alike. (4 credits)
MGMT E-5325 Strategy and Competition in Higher Education (23663)
Margaret C. Andrews
, MS, Associate Dean for Management Programs, Division of Continuing Education, Harvard University
Dayna J. Catropa
, EdM, Associate Director, Research and Marketing Programs, Division of Continuing Education, Harvard University
Tuesdays beginning Jan. 29, 5:30-7:30 pm.
graduate credit $1,950
Course taught via using Blackboard Collaborate.