Organizations rely on both the public relations and marketing functions to conceive and develop persuasive and promotional written communications targeted to a broad range of audiences. This course gives students the opportunity to draft a collection of strategic, image-oriented organizational documents, including high-impact promotional speeches; bylined feature articles suitable for newspaper and magazine placement; and positioning brochures and newsletters. (4 credits)
MGMT E-3040 Writing Compelling Content (23450)
Thursdays beginning Jan. 31, 7:40-9:40 pm.
graduate credit $1,950