Dayna Catropa teaches a two-day program on attracting customers through social media and online marketing strategies.
To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets both traditional and emerging. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategic management through case analyses, and considers the basic direction and goals of an organization, the environment (social, political, technological, economic, and global factors), industry and market structure, and organizational strengths and weaknesses. The emphasis is on the development and successful implementation of strategy in different types of firms across industries.
Prerequisites: course work in accounting and two other functional areas; a B or higher grade in EXPO E-34 or a satisfactory score on the mandatory test of critical reading and writing skills. (4 credits)