Rob Graham is the founder and chief creative technologist of Trainingcraft and has been an interactive communications and marketing specialist in the areas of production, training, and marketing since 1990.
Graham was the chief executive officer of LearningCraft, a training company providing live workshops and online training to help brand managers, agencies, and web publishers achieve maximum return on investment using search engine marketing, rich media advertising, behavioral targeting, and other interactive online marketing technologies. He is also a 20-year veteran in digital media production and was the president of Mediactive, Inc., a multimedia design and development company.
Graham is the author of two books on digital marketing and online communication topics including Advertising Interactively, a book exploring the development and uses of rich media-based advertising and Fishing From A Barrel, a guide on using behavioral targeting in online advertising campaigns.