John Teopaco is a lecturer of marketing at Boston University. He has also taught at Northeastern University, Babson College, and Miami University of Ohio. He has published a dozen Harvard Business School cases. His areas of interest are strategic brand management, business-to-business marketing, and services marketing.
Teopaco also has 14 years of corporate marketing management and consulting experience. His consulting experience includes leading strategic pricing seminars, directing strategic innovation initiatives, and designing executive education programs. His corporate marketing management experience was with The Pillsbury Company, Citibank, and Ogilvy & Mather Advertising.